Agency
McCann
McCann
Role
Creative Directors
Creative Directors
Lady Gaga x Mastercard
We brought 32 fans from TikTok onto the set of a real Lady Gaga music video.
Because when the stage belongs to all of us: priceless.
We brought 32 fans from TikTok onto the set of a real Lady Gaga music video.
Because when the stage belongs to all of us: priceless.
︎︎︎ From fan to featured
Awards
Cannes Lions: 1 Gold, 1 Bronze & 7 Shortlist
New York Festivals: 1 Grand, 2 Gold & 1 Silver
Clio Awards: 1 Gold, 1 Silver, 3 Bronze
Clio Music: 2 Gold, 3 Silver
Andy Awards: 1 Gold
LIA Awards: 2 Silver, 1 Bronze
Epica Awards: 1 Bronze
AdWeek Experiential: Best Use of Social Media
Cannes Lions: 1 Gold, 1 Bronze & 7 Shortlist
New York Festivals: 1 Grand, 2 Gold & 1 Silver
Clio Awards: 1 Gold, 1 Silver, 3 Bronze
Clio Music: 2 Gold, 3 Silver
Andy Awards: 1 Gold
LIA Awards: 2 Silver, 1 Bronze
Epica Awards: 1 Bronze
AdWeek Experiential: Best Use of Social Media